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How to Use Data Visualization to Grow Your Hudson Valley Gateway Area Business

Offer Valid: 10/07/2022 - 10/07/2024

In a world where data is being generated at an ever-increasing rate, it's more important than ever for businesses to find ways to effectively visualize that data. After all, what good is all of that data if you can't make sense of it? That's where data visualization comes in. It is how raw data is transformed into easy-to-understand visuals such as charts, graphs, and infographics. When done correctly, data visualizations can be invaluable tools for small businesses. Below, the Hudson Valley Gateway Chamber of Commerce takes a closer look at what data visualization is and how it can benefit your growing business.

What is Data Visualization?

Data visualization refers to the various methods of transforming raw data into easy-to-understand visuals. The goal of these visual representations is to help people see the relationships between pieces of data and gain insights that they may not see if they are just looking at the raw numbers. Data visualization can take many different forms, but the most common types of visuals used are bar graphs, line graphs, scatter plots, and pie charts.

Use it to Boost Internal Processes

One of the biggest benefits of visualizing data is that it can help improve internal processes by giving employees quick and easy access to the information they need to do their jobs effectively. For example, let's say you run a small ecommerce business. You might use visualized data to track things, like inventory levels, sales figures, shipping costs, etc. Having this information readily available in visual form makes it easy for employees to quickly find the answers they need without having to sift through page after page of spreadsheets.

Use it to Enhance Your Marketing

Data visualization can also be used to improve marketing efforts by helping you track things like website traffic, conversion rates, social media engagement, etc. This information can be used to identify areas where your marketing efforts are falling short so that you can make necessary changes accordingly. For example, if you notice that your website's conversion rate is low, you might use data visualization to drill down and figure out where visitors are dropping off so you can make changes to improve the user experience.

The Best Small Business Tools for Visualizing Data

There are a number of different data visualization tools available on the market today, but not all of them are built to serve small businesses. Some of the best tools for small businesses include:
 

  • Tableau is a data visualization tool that is widely used by businesses of all sizes. It offers a user-friendly interface and a wide variety of built-in templates and charts that make it easy to get started.

  • QlikView is another popular data visualization tool that is favored by businesses for its ability to create powerful insights from data. It has a steep learning curve, but once you've mastered it, the possibilities are endless.

  • Plot.ly is a newer player in the data visualization field, but it has quickly made a name for itself with its user-friendly interface and wide range of chart types. It's perfect for small businesses that want to create sophisticated visuals without having to learn complex software.

  • PDFs are great for sharing and presenting data visualizations. When you make a PDF, you can include text, images, charts to help reinforce your work. You can also merge and add additional pages to your file. Here's how to add a page to a PDF - just a few quick steps.

Start Using Data Visualization

Data visualization can be a powerful way to provide small businesses with many different benefits. From refining internal processes to enhancing marketing efforts, data visualization can help your business run more smoothly and efficiently. And with there being a number of great tools available, there's no excuse not to start using it today!


Join the Hudson Valley Gateway Chamber of Commerce to network with other local entrepreneurs and access valuable resources for helping your business grow.

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